Company in Focus
Prima-Agri to Produce Halal Beef for Regional Fast Food Chains
By The Halal Journal
Aug 10, 2006, 13:23

Realising the potential of the globally-recognised Malaysian Halal certification in many Muslim-majority export markets, Prima Agri-Products Sdn Bhd has taken the lead by announcing a joint venture with an Australian counterpart to produce Halal beef patties for the regional fast food restaurant chains, including Burger King, A&W, TGI Friday and American Chili’s.

Its partner, Comgroup Supplies Pty Ltd, will be bringing in its state-of-the-art production line, management expertise and ready markets of many international institutional buyers.

The new entity, Comgroup Prima (M) Sdn Bhd, will be producing Halal value-added meat-based products at its facility in Bangi beginning this year.

Headquartered in Brisbane, Queensland, Comgroup Supplies Pty Ltd has been in production for more than 35 years and is one of Australia’s largest and most diversified manufacturing and marketing organisation specialising in the production of frozen meat products for the fast food and catering industry.

Set up in Brisbane and Perth, the company now commands the trust of many global fast food brands that operate locally in Australia but have franchise networks spanning more than 26 countries. They include major fast food brand names, the likes of Hungry Jack’s, Domino’s Pizza, Pure Foods, Burger King, A&W, Coles, Woolworth, Butlers and Dunkin Donut.

With the aggressive push by the Malaysian government to become a global Halal hub, Comgroup, who have been actively seeking more opportunities to manufacture Halal meat-based products in Malaysia, will have that opportunity in Prima-Agri Products.

Headquartered in Kuala Lumpur, Prima-Agri Products is one of Malaysia’s largest manufacturers of delicatessens Halal-meat, specialising in the production of sausages, cold cuts, sate, cook chill sauces, soups and prepared foods, and convenience foods.

Their manufacturing plant in Bangi has been accorded numerous international accreditations and certifications. Aside from the ISO 9001:2001, HACCP, GMP and Halal, the plant is also the only facility in Malaysia to be accorded with the stringent export status to the European Union for cooked and processed poultry products.

To comply with the set requirements by Comgroup’s customers, Prima-Agri Products’ Halal facility is also being audited by all of their international buyers, including Burger King, Pizza Hut, Domino’s and A&W.

Prima-Agri Products have also built up successful local and export markets, with their PRIMA and BAGUZ brands being marketed to institutional and food service sectors both locally and internationally, including Singapore, Hong Kong, United Arab Emirates and the European Union countries.

The official signing ceremony of the joint venture agreement was held recently in conjunction with the inaugural World Halal Forum in Kuala Lumpur. It was witnessed by dignitaries from both the Malaysian Ministry of Agriculture and Agro-Based Industries and the Australian High Commission in Kuala Lumpur.






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