Europe
Tahira Foods and Sainsbury’s Announce Halal Partnership
By Press release
Mar 1, 2007, 19:31

Europe’s leading Halal brand Tahira Foods have launched its Halal poultry and lamb range into Sainsbury’s stores beginning last 14 February 2007.

This is seen as a major step within the UK Halal industry where sales of Halal-certified products are continuing to grow at unprecedented levels and Sainsbury’s have come up trumps with the introduction of such a range.

Sainsbury’s is the first leading supermarket chain in the UK to move from a secondary brand to a brand leader in the market and has the British Farm Foods accreditation.



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