Company in Focus
Dindings Poultry Processing’s Halal Guarantee
By The Halal Journal
Oct 1, 2006, 11:33

DINDINGS POULTRY PROCESSING Sendirian Berhad, a subsidiary of Malayan Flour Mills Berhad, is renowned as one of the major sources of poultry produce in Malaysia under the brand names of Ayam Dindings and Fiesta. Its flagship product, Ayam Dindings is also exported, notably to predominantly Muslim countries like Brunei Darussalam.

Dindings started operations in 1988, the first fully automated poultry processing plant in Malaysia then located in Sitiawan, Perak with the capacity to process 80,000 birds per day. Launched by former Prime Minister, Dato’ Seri Dr. Mahathir, the fully-equipped modern plant is specially designed and constructed along USDA Guidelines to produce export quality products.

The plant conforms to strict environmental standards on waste management, which includes the DAF system and practices in line with Department of Environmental Quality Act, 1974 whereby product manufacturing should have minimal or no effect towards environmental degradation.

THE STATE-OF-THE-ART technology plant incorporates in-house microbiological and chemical laboratories and is managed by experienced professionals including veterinarians, food technologists, engineers, technicians and skilled operators.

“When we look at meat processing, we don’t view our investment in plant and equipment in isolation, but what is more important to us is what drives our business and that’s our people”, said Executive Director Dr. Yap Teow Chong.

Dindings commitment to quality standards is unquestionable. Its integrated quality assurance programs from chick to chicken ensure that the strictest quality and hygiene standards are adhered to from feed production, poultry farming, processing and delivery of produce.

Dindings poultry products are inspected and endorsed by the Department of Veterinary Services. Its production processes are ISO 9001:2000 certified and conform to HACCP implementation. Consequently, Dindings tends to be the favored supplier to local international fast food chains, bakeries, hotels, supermarkets and airlines besides accepted for export to Japan.

Muslim consumers worldwide are also assured that all Dindings poultry products are prepared according to Islamic requirements and are certified “Halal” by the Department of Islamic Development Malaysia (JAKIM) with strict compliance to Malaysian Halal Standard MS1500:2004.

KNOWING OUR CONSUMERS is at the heart of Dindings business model resulting in innovative lifestyle products to meet their needs and wants. Coupled with the adoption of good manufacturing practices, Dindings has earned 2 outstanding recognitions and awards from both the Government and Professional Bodies in 2005 namely;

1. The Highly Commended Product for Malaysian Food Industry to Ayam Dindings BBQ Chicken D’lite by the Malaysian Institute of Food Technology

2. The Outstanding Meat Processor Award by Malaysian Livestock Industry

Dindings owes its success to its valued loyal consumers and customers over the years. Moving forward, Dindings is committed to continue to deliver total customer satisfaction to a higher level through implementing an enterprise resource planning system shortly. Our mission is to make Ayam Dindings your best choice in poultry products.


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