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Last Updated: Jun 25th, 2007 - 17:07:26 |
making a bid to become the Muslims worlds
leading proponents of halal" - THE ASIAN WALL STREET JOURNAL
INTRODUCING THE HALAL JOURNAL
The Halal industry needs its own voice, its own publication. Here it is.
Halal is the new defining market force. From food to fashion, farming to pharmaceuticals, banking to branding, and most things in between, Halal is starting to make its presence felt. With Muslims now making up close to a quarter of the worlds population, it should really come as no surprise that halal is starting to have a significant impact on global markets.
This new market force is driven by several factors. Firstly, many Muslim nations are reaching a stage of development whereby they can begin to impinge on world markets, both as producers and consumers. Secondly, and significantly, items such as halal meat and Islamic banking services are increasingly popular among non-Muslims, enhancing the wide-spread rapid growth in these industry sectors.
But the most important engine of growth of the halal is a shift of perception. Halal food, for example, has been around for over fourteen hundred years, but it is only in recent decades, and particularly in multi-cultural societies, that the labelling and branding of halal products has developed.
The Halal marketplace is emerging as one of the most lucrative and influential market arenas in the world today. Geopolitical events, public interest, food related health scares and overall consumer demand have converged to push the Halal issue into the forefront of consumer awareness worldwide.
Halal is no longer just a purely religious issue; it is becoming a global symbol for quality assurance and lifestyle choice.
An example of this is the situation in the UK. There are 2 million Muslims in the UK, but there are 6 million consumers of Halal meat. This is indicative of the move towards the Halal in the wake of the BSE scandals. People eat Halal meat because they consider it to be a mark of quality and safety.
The Halal marketplace encompasses all of the products and issues relating to Halal food and beverages, but it does not stop there. Cosmetics, toiletries, pharmaceuticals, medicines, biotechnology, travel and tourism, banking and finance, insurance, storage, shipping, packaging, publishing, branding and marketing, clothing and fashion, all of these, and more, naturally fall with in the scope of the Halal marketplace.
The Halal Journal is the trade journal of the Halal industry.
It focuses on topics of interest and concern to decision makers that affect businesses, covering matters relating to:
Appropriate Government Ministries & Agencies Worldwide - JAKIM, MATRADE and Securities Commission have regular columns
Halal Standards & Certification
Islamic Banking and Takaful
Industrial & Commercial Development
Capital Markets & Investment Funds
Debit & Credit cards
Livestock farming & Abattoirs
Food Processing
Storage, Packaging & Shipping
Food Retailing
Restaurants & Caterers
Halal Travel Industry
Import & Export
Pharmaceuticals, Cosmetics & Toiletries
Islamic Fashion & Clothing
Media
The Halal Journal features:
Global Halal News
Feature articles
Interviews
Food & Beverage
Finance & Investment
Agriculture
New Products & Technologies
Emerging markets
Travel and Tourism
Business Opportunities
Trade events & listings
Classified Advertising
Trade Matching
Country Focus
The Halal Journal has received recognition both locally and from abroad. It is the Official Journal and/or Media Partner for:
Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) on Halal Issues
Malaysia International Halal Showcase (MIHAS) 2004 and 2005
Islamic Banking & Takaful Week in 2004
3rd Middle Eastern Food Marketing Forum, Dubai - Feb 2005
Food & Hotel Show 2005 Kuala Lumpur, Malaysia, September 2005
International Islamic Finance Forum, Dubai: March 2005 Istanbul: Sept. 2005
Paris Halal Exhibition, France June 2005
London Halal Exhibition, England November 2005
The Halal Journal is distributed worldwide through the following means:
Individual and corporate subscriptions
26 MATRADE offices worldwide
ALL of the above Halal Journal Partner Events
plus Gulfood in Dubai, Thaifex in Bangkok, Islamic Society of North America Conference in Chicago, ASEAN Expo in Johannesburg
In all major bookstores in Malaysia (MPH, Kinokuniya etc)
Special promotional supplements are printed for these shows with prominent advertising possibilities for companies wishing to participate.
Target Readership
10,000 decision makers
Government Ministries & Agencies Worldwide
Halal Standards & Certification bodies
Halal Meat Industry
Food Processing companies
Storage, Packaging & Shipping companies
Food Retailers & Wholesalers
Restaurants & Caterers
Halal Travel Industry
Import & Export Agents
Pharmaceuticals, Cosmetics & Toiletry companies
Islamic Banking, Takaful, Capital Markets & Investment Funds
Islamic Fashion & Clothing Industry
Universities, colleges and education facilities
Other details:
Circulation: Limited to 5-7,000 copies
Pages: 68 pages full colour
Size: 268mm x 202mm
Bleed size: 273mm x 208mm
Price: RM9.90
Issues p/a: 6
Subscription Rates: RM 59.40 p/a local, US$24.90 Asia Pacific, US$29.90 Overseas
Click here to subscribe The Halal Journal by paying online.
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