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Last Updated: Jun 25th, 2007 - 17:07:26 |
THE HALAL JOURNAL AWARDS
THE COMMENTS OF THE PANEL OF JUDGES
BEST HALAL PRODUCT
MIDAMAR CORPORATION, USA
Following the US Beef Export Ban that started in 2004, US food manufacturers and also international food retailers and restaurant chains were all faced with immediate problems. With the popular beef-based bacon and sausage items that are widely used in the Halal food industry in the retail, hospitality and food service sectors suddenly not available from US suppliers, a quick solution was needed. To overcome these supply-chain shortages, which were also compounded by the drop in demand for chicken products, Midamar Corporation, by drawing on 30 years of experience, responded with a range of imaginative and well-conceived turkey-based products. Combining great taste and upmarket packaging, this new Midamar range, led by their top-selling Seasoned Turkey Topping Pizza and the Turkey Sausage with Pepperoni Pizza, supplied the immediate demand in the retail and food service sectors in both domestic and overseas markets. Turning adversity into opportunity, Midamar have come up with an award winning range of turkey products confirming their status as Halal market pioneers.
MOST CREATIVE MARKETING CAMPAIGN
AL-ISLAMI, DUBAI
Co-op Islami, already a market leader in Dubai with decades of experience in the production of Halal food products in the GCC region, have conducted many high profile marketing campaigns. The most famous was their “5,000 Mini’s” campaign in 2005, when they gave away both real and model Mini Cooper cars. In 2006, with their name change and corporate re-branding campaign, they embarked on their most ambitious marketing and branding campaign to date. Their corporate rebranding exercise from Co-op Islami to Al Islami, reflects their ambition to be a global market player. With their dedication to safety, quality and service and above all to supply real Halal products to the regional and global markets, Al Islami are leading the way in using traditional Arab and Islamic values in a contemporary, upmarket and stylish manner that will find universal appeal.
BEST ISLAMIC FINANCIAL SERVICE OR PRODUCT
MICROLINK
By developing flexible open-source software modules, Microlink have ensured that their Islamic banking software can be plugged in to any conventional banking software. By developing their Islamic banking software from the ground up, Microlink have been able to build in the required flexibility that enables banks to make a streamlined transition from conventional to Islamic banking with maximum speed and minimum disruption.
BEST CORPORATE SOCIAL RESPONSIBILITY PROJECT
JOHOR CORPORATION
Corporate Social Responsibility is now a widespread phenomenon, but Johor Corporation, under the inspired leadership of Tan Sri Ali Hashim has taken it to a new level. With their CSR projects covering healthcare, education and orphanages, Johor Corporation have revitalised the Islamic concept of Awqaf, and brought it into the 21st century. By creating self-funding sustainable social welfare projects, they have ensured that the benefits that are generated by these self-sustaining projects bring long-term help and support to those in need. Not only do these projects bring benefit in themselves, but by creating them as Waqf projects, Johor Corporation have revived an excellent Islamic social phenomenon that was itself close to extinction. The revival and modernisation of the Islamic Awqaf is itself an achievement that deserves to be replicated in all corners of the Muslim and non-Muslim world.
TRAVEL & HOSPITALITY
LSG SKY CHEFS-BRAHIM’S SDN. BHD.
By supplying over 30,000 Halal meals to 26 different airlines every day from their base at KLIA, LSG Sky Chefs-Brahims have become the undisputed leaders in the supply of Halal airline food. This service is appreciated by the millions of Muslim travelers who take to the skies for business, pleasure and pilgrimage. By their efficient combination of strict Halal-compliance and creative recipes, LSG Sky Chefs-Brahims have removed any element of doubt for Muslim travelers, and replaced it with confidence and good taste. By incorporating innovations, such as adapting the LEAN process from the automotive industry for their own process flow, as well as developing the world’s first samak clay industrial dish-washing machine, they have demonstrated how to combine the past with the future to become industry leaders in their own field.
BEST HALAL-RELATED SERVICE PROVIDER
MALAYSIAN INTERNATIONAL HALAL SHOWCASE (MIHAS)
By creating the world’s first exclusively Halal Trade Event in 2004, the Malaysian International Halal Showcase MIHAS has pioneered the task of bringing together buyers and sellers to stimulate trade and promote the Halal industry. With trade sales in excess of RM212 million in 2005, MIHAS continues to provide an indispensable service to all companies involved in the Halal market. In addition to starting a worldwide trend, MIHAS continues to set the standard for all other Halal-related trade events around the world. In addition to serving the domestic Halal industry players, MIHAS has become a showcase for Halal products and services from all corners of the world, and has thereby evolved into a truly international event of pivotal importance to the rapidly developing global Halal market.
BEST INNOVATION IN HALAL INDUSTRY
THE HALAL SCIENCE CENTER, CHULALONGKORN UNIVERSITY
Building on their work in Chulalongkorn University over the years, by developing a combined Halal-HACCP-GMP standard in 1993, and offering a BSc programme in Halal Science, this institution has been a continual world pioneer in the promotion and propagation of Halal Science. With a grant from the Thai government in 2003, the Halal Science Centre at Chulalongkorn University in Bangkok became the first dedicated Halal Science institution in the world. Led by Dr Winai Dahlan, the dedicated team at the Halal Science Centre continues to champion a range of Halal-related projects that provide valuable scientific knowledge to strengthen and stimulate the Halal market, not just in Thailand and South East Asia, but also around the world.
OUTSTANDING PERSONAL ACHIEVEMENT IN THE HALAL INDUSTRY
DATO’ JAMALUDDIN ABDUL KADIR
It is not simply that Dato’ Jamaluddin, after 15 years as a banker, built Prima Agri-Products from a butchers shop in Taman Tun to a successful company with 200 employees, exporting over 200 different products to Europe, the Middle East and South East Asia. By going on to develop the Prima production park in Kuantan, Dato Jamaluddin has turned his own success into an avenue of opportunity for others. Offering turnkey opportunities to up and coming small enterprises and companies, Prima’s business model allows newcomers to utilise Prima’s 20 years of experience and expertise to build their own success. Far from resting on the laurels of his own success, Dato’ Jamaluddin has set an example of creative thinking, entrepreneurial initiative and a generosity of spirit that not only benefits Malaysia’s national Halal Hub ambitions, but has also created a model that can be emulated across the world. From a small butchers shop, to building a company that supplies some of the world’s leading international hotels, supermarkets and restaurant chains, to developing a food production business model that will bring benefit and capacity building wherever it is replicated, Dato’ Jamaluddin has blazed a trail that any of us would be proud to follow.
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