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Last Updated: Jun 25th, 2007 - 17:07:26 |
MALAYSIAN COOL (that’s cool, as in Country Of Origin Labelling)
By Hajj Abdalhamid Evans
Aug 1, 2006, 16:20
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If we are looking for some evidence that a country branding campaign can reap some rich rewards, we do not need to look much further than the "Malaysia: Truly Asia" campaign.
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