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Columns : Quietly Spoken Last Updated: Sep 25th, 2006 - 11:36:04

 


Muslims are not competing in the global Halal market, they are losing!
By Nordin Abdullah
Sep 12, 2006, 14:49

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During the last FIFA World Cup, like many other areas of endeavor, Muslim nations were there competing but did not really make much of an impact, while some individual Muslims made a lasting impact, but that is another story all together.

The global Halal market is moving at a fast pace and with big players, like Brazil, Argentina, Australia, USA, UK and the EU nations. Breaking into their game is not going to be easy.

Let’s look at this from a different angle.

When carrying a heavy load the first thing that enters one head is, “I wish there was some here to help me”. The first thing that enters a businessman’s head when looking upon an opportunity is “I want this all to myself”, nations are no better.

Looking at the global Halal market, we want it all to our selves; yet it is more like the first example, feeding the world Halal food is not an easy task, and it is guaranteed that you will not be able to do it all by yourself, so make the journey easier, let’s start working together.

Muslim nations and populations of South East Asia, Indonesia, Malaysia, Thailand, Philippines and Singapore, all hold key strengths to take advantage of the developments, no doubt a few individual companies have succeeded, cooperation is imperative for the simple fact that alone no nation holds all the key factors for a sustained success against the global giants.

The writer welcomes feedback and can be contacted at nordin@kasehdia.com


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Muslims are not competing in the global Halal market, they are losing!