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Last Updated: Sep 25th, 2006 - 11:36:04 |
SPAIN: MOTORWAY MUSLIM MENU A HIT
Madrid, 23 Sept. (AKI) - Thanks to a bilingual promotional campaign running till October, the Spanish taste for multi-ethnic cuisine and the apetites of Muslim immigrants on their way home for the holidays, the 'Muslim menu' has been this summer's favourite on Spanish motorways' restaurants.
Among the dishes, veal, chicken and rabbit, all 'halal' - butchered according to the Islamic rules. "The market is estimated at three million clients, concentrated in the summer period", said Octavio LLamas, marketing director of Autogrill's Spanish office.
"Muslims want 'halal' meat and our products are certified by a Muslim butcher body, recognised by the Spanish government - the Halal Institute," underlines Llamas, specifying that the advertising campaign focused exactly on this aspect.
The Muslim menu, which was relaunched this year with a much wider selection of dishes, varying weekly and even daily, was first trialed in 2001.
The Halal Institute is a non-profit organisation created by the Islamic community after an agreement was signed with the Spanish state in 1992. The agreement grants Muslims a series of rights, such as the possibility to study Muslim religion at school and religious assistance in prisons and hospitals.
''The project appealed also to Spaniards", said LLamas, underlining that his fellow countrymen enjoy new specialties, among which rabbit with fried vegetables, curried meat balls and kebabs.
Rediscovering Arabic tastes, said Llamas, is a way of rediscovering our cultural roots. Spain has had a significant Islamic presence for more than 700 years.
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