Halal Perspectives a main ingredient of 3rd Middle East Food Marketing Forum.

The 3rd Middle Eastern Marketing Forum, being held at the Dusit Hotel, Dubai from 21-23 February will, among other issues, be looking at the market for halal food.

Chris Mullinger: the Halal food market is escalating, not just amongst Muslim nations

According to Chris Mullinger, Conference Director, IIR Middle East, the event organiser, the Halal food market is escalating, not just amongst Muslim nations.

'Halal food has been around for over 1,400 years but it is only in recent decades, and particularly in multi-cultural societies, that the labeling and branding of halal products has developed,' he explained.

'And, with Muslims now making up close to a quarter of the world's population, it should really come as no surprise that halal is having a significant impact on global markets.'

Leading the hot topic will be Hajj Abdalhamid Evans, Director of Research and Intelligence for The Halal Journal, based in Kuala Lumpar, Malaysia. He will be speaking under the topic 'Halal Perspectives - Underatanding the Muslim Customer'

'Halal is such a multi-dimensional arena. Islam is growing in popularity around the globe and also the public's awareness of it is increasing at such a rate that we can expect to see dramatic growth in all halal sectors,' said Evans.

The three-day forum will also include studies on brand building;, international trends in the food and beverage sector; a special day-long session on the challenge of obesity; one day dedicated to public issues including consumer protection and halal perspectives.

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