Globalising quality Middle Eastern Halal products

Halal World Expo, a major new event to be held in the UAE in December, will spotlight the booming Halal market at a time when global estimates find the industry worth an estimated US$2.1 trillion a year and growing at US$500 billion annually due to an ever-increasing Muslim population.

Touted as the most comprehensive Middle East event, the Halal World Expo will take place from 9-11 December 2007 at the Abu Dhabi National Exhibition Centre in Abu Dhabi, UAE. The event is aiming to bring together worldwide industry giants in the first event of its kind in the region that covers all sectors and focus areas of the Halal market.

Exhibitors from the areas of food production, canned products, agricultural products, dairy and meat products are set to showcase their products at the exhibition. Exhibiting here will provide producers and distributors with the opportunity to meet industry peers and international Halal authorities, to network and create further business opportunities.

Christine Weaver, Exhibition Director of Halal World Expo said: “By focusing on globalising quality Middle East Halal products we will offer both regional and international exhibitors a gateway to penetrate the Middle East and international markets. This direct route provides a cost-effective platform for exhibitors to market their products and services to an ever increasing demand in a world-wide industry.”

It is often taken for granted that processed food and products available in supermarkets of an Islamic country like the UAE are fully Halal compliant unless stated as being for non Muslim’s consumption. While there are currently systems in place to protect the consumer in the UAE, the fast growth pattern that is currently being experienced in the Halal consumer market means there is a growing demand for a globalised standard across all Halal products.

Aside from food, the exhibition will also be looking at Halal lifestyle products including Islamic fashion, cosmetics, a market worth AED 2.06 billion in the UAE alone and other health care products, as there has been a growing demand in the UAE towards items that are Halal compliant.

Islamic Finance, which is currently worth between US$200 and $500 billion annually and a consistently growing interest for financial market across the world, will also be a focus of the exhibition. For more information please log on to www.halalworldexpo.com