MALAYSIA: KFC or Quarter Chicken with Black Pepper Sauce, another first from KFC

For the very first time KFC restaurants in Malaysia are now serving a whole chicken leg, with the thigh and drumstick joined together, called KFC OR Quarter Chicken with Black Pepper Sauce.

It is a freshly prepared juicy whole chicken leg, well seasoned with the KFC’s Original Recipe, pressure cooked to perfection and served with a generous portion of black pepper sauce poured over the whole chicken leg.

A combo meal comes together with one butterscotch bun, one serving of corn kernels and one regular carbonated drink with an option to upgrade to a regular Tropicana Twister Blackcurrant for free.

Priced at RM10.90 only at Klang Valley, KFC OR Quarter Chicken is now available at all KFC restaurants in the country for a limited period of two months only.

During the promotion of KFC OR Quarter Chicken with Black Pepper Sauce, customers can add-on 1 serving of colonel chicken rice for only RM1.00. For an even better deal, for the month of Ramadhan, customers can also upgrade their regular carbonated drink to a regular Tropicana Twister Blackcurrant at no extra cost.

“The whole chicken leg is usually the best part of the chicken because it is more juicy and tender,” said Encik Mohammad bin Alwi, Director of Restaurant Operations, KFC Holdings (Malaysia) Bhd, at its launching in Kuala Lumpur.

“Consumers are always looking for variety to break fast during Ramadhan and KFC OR Quarter Chicken with Black Pepper Sauce will be a memorable and succulent feast for them.

“We are serving them the best part of the chicken, cooked in Original Recipe which is one of Malaysia’s favourite fried chicken recipes, together with one of their favourite sauces.”

KFC OR Quarter Chicken with Black Pepper Sauce is an original recipe from KFC Malaysia based on the restaurant chain’s surveys, insights and findings into the changing tastes and preferences of Malaysian consumers.

KFC is spending RM2 million on advertising and promotion for the new product, including television commercials, press, social media and outdoor.

KFC expects it to help drive revenues and to contribute to about 10% of its system wide sales mix during the promotion period.

KFC is the leading Western quick service restaurant chain in the country with more than 525 outlets.

It serves a wide selection of value-for-money combination meals built around its Original Recipe, Hot & Spicy recipe, side orders and burgers.

About KFC Holdings (Malaysia) Bhd: KFCH is the franchisee for KFC in Malaysia, Singapore, Brunei and India. It is the leading Western quick service restaurant operator in this region with over 600 outlets.

It is also the owner of the Ayamas brand of high quality, fresh, Halal chicken and further processed products and owner of RasaMas chain of restaurants and Kedai Ayamas chain of convenience stores.

In addition to its restaurant operations and retail activities, it is extensively involved in breeder and broiler farming, hatchery and poultry production and processing, as well as host of ancillary businesses including bakery, commissary and sauce production.

With over 22,000 staff in Malaysia, Singapore and Brunei, KFCH is one of the biggest employers in its sector in the ASEAN region.

KFC Holdings (Malaysia) Bhd (KFCH) achieved revenue of RM644.2 million for the financial period ended 31 March 2011, representing a growth of 7.2% over the prior year corresponding period and profit before tax of RM52.7 million, up by 5.2% from the RM50.1 million in the same period prior year.