Double the fortune and double the happiness with Pizza Hut
By QSR Brands Berhad published 1 year ago
Original Article Source: Press Release
Filed Under: Products & Services
Photo: Tuan Haji Jamaludin Md Ali, Managing Director of QSR Brands Bhd and S.K Wong, director, KFC & Pizza Hut Division
Chinese New Year celebrations this year will not be complete without the Pizza Hut’s latest offering, the Ring of Fortune pizza!
Pizza Hut’s first new product of the year is full of abundance with succulent char-grilled chicken on a double crust that are filled with three-flavoured cheeses and sprinkled with crispy cornflakes for that extra crunch.
The Ring of Fortune is named for its special shape, a gold coin that signifies prosperity, wealth and long-lastingness.
The pizza is made even more auspicious with the addition of red capsicums, pineapple titbits and yellow onions that give it the appearance of a ‘blossoming flower’.
Pizza Hut is spending more than RM2.5 million on advertising and promotion for the launch of the Ring of Fortune Pizza, including TV and radio commercials, press advertisements, online advertising, social media and in-store promotions.
The Launch of this Chinese New Year pizza as well as related marketing and promotional activities are expected to help drive its system wide sales up by a double-digit growth of about 20% during the promotion period.
“A prosperous New Year should be ushered in with food that is abundant in every way,” said Jamaludin Md Ali, Managing Director of QSR Brands Berhad, the operator of Pizza Hut, at its launch in Petaling Jaya today.
“Our new pizza brings all good things together – prosperity, wealth, joy and happiness and is the perfect meal to be shared by family and friends,” he added.
The Ring of Fortune pizza is available at all Pizza Hut restaurants from the 21st of January to the 3rd of March 2011.
A regular Ring of Fortune Pizza is priced at RM27.90 ala-carte while a large pizza is available at RM36.90. There are also combo meals that come with soup-of-the-day, Garlic Breadstix and 7Up Revive.
“I am sure the new pizza is going to be a big hit with families and friends who are looking forward to celebrating reunions,” he said.
Pizza Hut is the biggest pizza restaurant chain in the country with 219 outlets offering dine-in, takeaway, delivery and online ordering services and more restaurants are being planned.