Investment opportunities in Asia: Health and fruit beverages trend in China and Japan

Rapid urbanisation in China has not only led to improved lifestyles but also sparked a trend of health consciousness; the Chinese are increasingly making food and beverage choices reflecting their concerns over health and nutrition. Whereas, in Japan, large level of product innovation in response to fast evolving trends is the key driver of the Japanese soft drinks market, where the demand for fruit flavoured drinks and product launches that appeal to older population are key to capture a higher percentage of Japan’s market share. These are growing trends in the Asian region reported by Datamonitor; Halal and health beverage manufacturers should not miss out on this opportunity.

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