American Halal & Halalfire Sign Marketing Agreement to Position and Promote Saffron Road Halal Products

All-natural Saffron Halal to utilize zabihah.com data to accelerate demand

American Halal, Inc., a Stamford, CT-based Halal food producer, and Halalfire, a media and consulting firm based in Austin, TX and London, England, have signed an agreement for Halalfire to provide marketing data, research, and promotion for American Halal’s new line of ready-to-eat meals, expected to launch in major American retail chains throughout North America by late 2010.

Halalfire plans to leverage a decade of interactivity with the members and aggregated data on zabihah.com, the world’s largest guide to Halal restaurants and products. In addition, Halalfire’s iPhone apps, downloaded over 30,000 times to date, will provide unique insight on the location and frequency of demand for Halal food. Halalfire will also distribute mobile coupons for American Halal products and create promotions tailored to Muslim American consumers.

"This is the type of thing that many people have dreamed about but have never actually done,” says Halalfire’s Shahed Amanullah. “We’re excited to use our exclusive relationships with millions of American Muslim consumers to spread the news about American Halal’s new Saffron Road Halal products, as well as employ a decade of unique consumer data to position Saffron Road as effectively as possible."

“The decision to have Halalfire help with this crucial product launch was a no-brainer,” adds Adnan Durrani, an organic food pioneer and Chief Halal Officer of American Halal. “The hard market data and access to American Muslim consumers that Halalfire provides to us can’t be found anywhere else, at any price.”