Awareness on Halal Foodservice

Halal food products are quickly gaining worldwide recognition as a new benchmark for quality and safety assurance. Food products that are Halal-certified are readily acceptable by Muslim consumers due to the concept of Halal that is wholesome, as required by Shariah, and covers safety aspects of hygiene, safety and sanitation. These attributes appeal to non-Muslims as well. Let’s look at Malaysia; a multiracial country made up of approximately 60 per cent Muslims. The increase in global Halal trade has pushed Malaysia to take several initiatives to capitalise on the growth potential. The country is positioning itself as the knowledge centre for trade and investment promotion of Halal products and services by designating Malaysia International Halal Showcase (MIHAS) and the World Halal Forum (WHF) as the international avenue for Halal trade.

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