Consumer Awareness: Thoughts and Trends across the Globe

The rapidly changing global environments have added to the complexities of consumer markets and the way to understand it. At the same token, consumers are also exposed to numerous factors that need to be taken into account before making a purchase decision. Generally, it is known that factors such as rising income levels, higher level of education and access to information, increasing demand for convenient products that require less time to prepare and consume, as well as rising concerns on health and nutritional values, do have an impact on consumers’ purchase decision and behaviour. It is imperative to note that religion and beliefs are other important factors that influence consumers’ purchase decision and behaviour.

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