More on Halal food

The Halal market is a trillion dollar multi-segmented industry, which should be explored by Bruneian entrepreneurs. To encourage wider knowledge and understanding of the market dynamics of the Halal market and Brunei’s role in this trillion market industry, approximately 70 final year students from the Faculty of Business, Economics and Policy Studies who are taking Strategic Management and Strategic Public Management course listened to Mr Abdalhamid Evans, from Imarat Consultants talked on `The Halal Market and The Best Role for Brunei in the Halal Market’.

According to a press release, the lecture followed with an interactive question and answer session, where Mr Abdalhamid Evans discussed the importance of any country to position itself accordingly in the Halal market and undertake rigorous environmental scanning activities to identify what the competitors such as other Asean countries are doing to capitalise on the market opportunities.