Takaful Malaysia invests RM15m on rebranding
By Bernama published 4 months ago
Original Article Source: The Malaysian Insider
Filed Under: News Articles
Syarikat Takaful Malaysia Bhd will spend RM15 million on rebranding to grow its market share to 50 per cent.
In a statement, Takaful Malaysia said the exercise would include a modern, young and energetic “look” for its logo, physical creative refurbishments of its 13 platinum branches and a refreshing look for its outdoor billboards and signage for its branches nationwide.
The company, which would celebrate its 25th anniversary on November 10 at the Hilton Hotel, said the enhancement was necessary to elevate Takaful Malaysia's value in years to come.
It said the refurbishment of the new branches would be ready by end-November.
The Takaful operator said it would be taking measures to ensure visibility of its new brand through various media and ground activities. — Bernama