Brunei International Halal Products Expo (IHPE) 2009

EVENT:          BRUNEI INTERNATIONAL HALAL PRODUCTS EXPO 2009

DATE:            1-2 AUGUST 2009

VENUE:         BRUNEI DARUSSALAM

Our very successful inaugural Brunei International Halal Products Expo (IHPE) since 2006, officiated by His Majesty Sultan Haji Hassanal Bolkiah Mu'izzaddin Waddaulah, the Sultan and Yang Di-Pertuan of Brunei Darussalam, had today put us firmly on the annual International Halal Exposition calendar.

We followed that up with a bigger and even more memorable IHPE in 2007. His Majesty not only officiated the expo, but also consented to launch the now well-publicised Brunei Halal Brand. IHPE 2007 also witnessed the signing of 21 memorandums of understanding (MOUs) between the Ministry of Industry and Primary Resources, Brunei Darussalam, with Australia and various Australian Companies.

The success and growing popularity of Brunei IHPE is reflected in the following expo statistics. IHPE 2006 featured 73 exhibitors from 10 countries (95 booths) and welcomed 12,506 visitors. In 2007, the figures were doubled to 158 exhibitor companies from 26 countries (158 booths) and 39,322 visitors. Our third expo in 2008 continued this impressive upward trend, as IHPE continues to make its presence felt in the global Halal Marketplace:  182 exhibitors from 10 countries, 260 booths and an outstanding 48,522 visitors from 15 countries.

Today, IHPE 2009 is firmly set to become an even more successful event. Together with our concurrent International Halal Market Conference 2009, we are ready to take IHPE 2009 up another level.

It ought to be emphasised here that IHPE 2009 is a Brunei Government-Organised Event:

IHPE 2009 is key to His Majesty's Government's efforts to establish Brunei as a premier Halal Centre;

Jointly organised by the Ministry of Industry and Primary Resources, the Ministry of Religious Affairs, and the Ministry of Health, the substantial resources and backing of His Majesty's Government will ensure the scale and grandeur of IHPE 2009;

IHPE 2009 is a Brunei Government Top Priority Agenda;

IHPE 2009 is positioned to spearhead the promotion of the Brunei Halal Brand which is setting the standards for Halal compliance and conformance in the Halal Products Industry.

We trust that IHPE 2009 and the International Halal Market Conference 2009 will define a new and exciting direction to highlight and enhance the stature and significance of this exposition. All participants and visitors alike will, we believe, be able to benefit from the knowledge base, the incisive insights, the research findings, as well as the discussion of the various issues pertaining to the Halal Industry worldwide.

With these two important agendas working in synergy, the 2009 Brunei International Halal Expo will define an integrated platform, not only to showcase Shariah-compliant products and services, but also to facilitate the exchange and discussion of ideas and issues pertaining to Shariah compliance and conformance.

For more information on the International Halal Products Expo 2009 and the 4th International Halal Market Conference, please visit the website at www.bruneihalalexpo.com.