Cosmetics and Fragrance Manufacturers Target Affluent Gulf States
By The Halal Journal Team published 2 years ago
Original Article Source: The Halal Journal May/June 2008
Filed Under: Beautyworld Middle East 2008
EVENT: BEAUTYWORLD MIDDLE EAST
DATE: 18-20 MAY 2008
VENUE: DUBAI INTERNATIONAL CONVENTION & EXHIBITION CENTRE, UAE
Cosmetics and fragrance manufacturers from around the world will be heading to Dubai this May to participate in the Beautyworld Middle East exhibition in a bid to target the affluent Gulf States.
“According to a recent survey, consumption of cosmetics and fragrances in the Gulf States is among the highest per capita in the world with the average purchase estimated in the region of AED1,229 per head,“ said Epoc Messe Frankfurt Chief Executive Officer, Eckhard Pruy.
Andrea Werner, Senior Show Manager of Beautyworld Middle East said: “Skincare accounts for 10 to 15 per cent of the Middle East beauty sector market. Reports have stated that the total value of beauty product sales in the Middle East was Dh7.7billion in 2007.
“With a growing population, huge expansion in retail space and tax free income, it is hardly surprising that the purchase of beauty products in the Arabian Gulf has been rising at over 19 per cent annually. The region has one of the world's fastest growing populations, rising at around six per cent every year. With over 60 per cent of the population being under 25 years of age, this is absolutely an exciting area for beauty products,” she added.
Highlights of this year’s Beautyworld Middle East exhibition will include a fashion show and competitions that are much anticipated by regular visitors to the show.
The Beautyworld make-up competition in 2008 will be brought to you by Visign Cosmetics and will run in conjunction with Beautyworld Middle East. The competitions will take place under two categories – Fantasy Make-up and Glamour Make-up – and will be judged by an international judging panel.
Walk of Beauty by Kadus is the beauty and fashion event to showcase the very best that the region has to offer. This area of the exhibition received wide support last year and provided a platform not only for leaders in their respective fields but also for emerging talent within the region.
Beautyworld Middle East Nail Competition is an opportunity for all qualified nail technicians in the Middle East to showcase their talent, creative flair and imaginative nail art in a professional competition.
They will compete in three different categories: Nail Art, Tip Overlay and Sculptured Nail Competition. Additionally, there will be a separate competition for professional nail technicians.
A variety of exhibitors will be representing all the current trends in beauty products, cosmetics and perfumery from across the globe. With Halal being a rapidly growing segment in this part of the world, the display of Halal cosmetics is also a new addition to this year’s Beautyworld Middle East.
Beautyworld Middle East, which runs alongside Wellness and Spas, is the region’s most popular cosmetic and personal care exhibition and is now in its 13th year. It will host 970 exhibitors representing 1,650 brands from 50 countries, with 31 country pavilions participating. Anticipating almost 15,000 trade visitors from 100 countries, Beautyworld Middle East will open its doors from 18th to 20th May this year, at the Dubai International Convention and Exhibition Centre.
For more information, please log on to www.messefrankfurtme.com/beauty/.